Executive SummaryShop warming is a strategic process employed to enhance the success rate of e-commerce transactions by establishing a trustworthy rapport with an online retailer’s customer service team. By engaging in pre-transaction communication—via phone calls, live chat, or email—the customer projects the image of a legitimate buyer. This interaction often circumvents additional verification procedures and reduces the likelihood of order cancellations or shipping denials.
This chapter provides an in-depth exploration of shop warming techniques, with a focus on real-world applications in e-commerce and supply chain management.
Purpose of Shop Warming